Choosing to print a project is often a significant investment of time and money, so understanding the steps to prepare can help you ensure your final product will meet your needs. Whether you are working on a marketing campaign, creating promotional materials, or designing event collateral, there are several key components when it comes to starting any print project. Let’s talk through these to help you begin planning for success.
Define Your Objectives and Budget.
Before you dive into the technicalities of the print process, it’s important to clearly define your project objectives and establish a budget. Understanding your goals will help you make informed decisions regarding the type of print materials you need along with the quantity and print quality you can afford. Creating a timeline for your project will ensure that every aspect of it runs smoothly and that you won’t feel rushed to make any big, last-minute decisions. Communicating these needs or expectations upfront with your print vendor will improve the process.
Know Your Target Audience.
As you begin planning your piece, make sure to consider who you want to reach and what message you are wanting to convey. Knowing your target audience will enable you to tailor your design, messaging, and print specifications to resonate with them. Consider their preferences for what will catch their attention.
Write and Design with Printing in Mind.
As you work on your project for print, a common mistake is including too much content. When your design becomes very content-heavy, it will be distracting or hard to read all the information. Instead, think about how to condense your information into a simple format with a logical flow that makes it easy for the eye to follow.
If you are looking for further help on layouts, many print vendors have in-house graphic designers who will work with you to either use a design you have created yourself or create a design from scratch to your liking. They have the knowledge and expertise to take your approved design and create a professional-looking product.
Select the Right Print Vendor.
Collaborating with a reputable print vendor can be a seamless experience no matter the types of print projects you plan to execute. Utilizing a print vendor ensures that your vision comes to life with professional quality. Here are a few things to consider when choosing a print vendor:
- Reputation- Consider a print vendor that is known for producing quality materials. Research vendors with strong reviews and see professional referrals from other small business owners.
- Expertise- Choose a print vendor who can guide you through the entire print process and is knowledgeable in a variety of print mediums to meet your needs.
- Equipment Capabilities- Look for a print vendor that has quality equipment and is capable of printing in different capacities.
- Turnaround times- Find a print vendor that can create a final product quickly when you have time constraints or need a last-minute project printed.
- Pricing- Be sure to choose a print vendor that aligns with your budget but doesn’t compromise the quality of your project.
Choose Your Paper and Finishes.
Once you are ready to move from design to print, the next big decision to think through is the material for your project. Your selection can significantly impact the final look and feel of your printed materials. Consider factors like weight, texture, and finish, such as glossy, matte, or satin to enhance the overall impression of your design. If sustainability is a priority, you may want to consider environmental impact when choosing your paper type and discuss eco-friendly paper options with your vendor.
Ready to Plan for Your Print Process?
Effective planning for the print process involves careful consideration of the project objectives and budget, understanding the target audience you are trying to reach, selecting a trusted print vendor, creating a high-quality design, and choosing the right paper and finish for your final product. Although it may seem like planning for the print process is a big job, by working with a local, professional print vendor, you will gain a partner who will make the printing process seamless and simple. Learn more about all the stages of printing here.
When you are ready to plan for the print process for your next project, Single Source is here to meet all your printing needs. We will have a personal print expert guide you through the print process and walk you through every step of the way. We look forward to working with you in creating print materials that will effectively communicate your brand message.
Contact us today to learn more.